Stop searching, start finding.
  Passe-Partout is the ideal mass medium, allowing advertisers to reach nearly everyone: Young and not so young, men and women, people from all social classes, all profiles. The cost per contact with Passe-Partout is among the lowest in the Belgian market.
Groep Plus took its first steps in the regional freesheet market in 1997, since when it has grown strongly by means of an active acquisitions policy. The group took over local freesheets throughout Belgium and in October 2003 it was renamed Passe-Partout, now Belgium’s largest press title.
This national network sets itself apart from other regional freesheets thanks to a well thought-out strategy, involving sound editorial support with each edition having a well-developed local newsteam.
 At the launch of the fortnightly magazines Pas-Uit en Keskispas at the start of 2004, the group chose to diversify. While Passe-Partout appears every week and falls into every letterbox, Pas-Uit is distributed via display stands.
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Passe-Partout is a regional freesheet with big ambitions. The paper’s strong growth shows that this is no idle boast. In just a few years we have grown into the biggest press title in the country, with a circulation of over 4 million copies per week, spread over more than a hundred editions.
